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Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") we process, for what purposes, and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and particularly on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering").

The terms used are not gender-specific.

Last updated: February 23, 2026

Table of Contents

Controller

Joachim Gregor
67487 Maikammer
Burgunderweg 11

Authorized representatives: Joachim Gregor

Email address: joachim.gregor@web.de

Phone: +49 - 172 821 1150

Legal Notice / Imprint: https://www.daniel-gregor.racing/impressum

Overview of Processing

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects affected.

Types of Processed Data

  • Inventory data.
  • Location data.
  • Contact data.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta, communication, and procedural data.
  • Event data (Facebook).
  • Log data.

Categories of Data Subjects

  • Service recipients and clients.
  • Communication partners.
  • Users.

Purposes of Processing

  • Communication.
  • Security measures.
  • Direct marketing.
  • Reach measurement.
  • Tracking.
  • Conversion measurement.
  • Target group formation.
  • Organizational and administrative procedures.
  • Feedback.
  • Marketing.
  • Profiles with user-related information.
  • Provision of our online offering and user-friendliness.
  • Information technology infrastructure.
  • Public relations.
  • Sales promotion.

Relevant Legal Bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases under the GDPR upon which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Furthermore, should more specific legal bases be relevant in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6 (1) (a) GDPR) - The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
  • Performance of a contract and prior requests (Art. 6 (1) (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legitimate interests (Art. 6 (1) (f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. This includes, in particular, the Act on Protection against the Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). The BDSG contains, in particular, special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, the processing for other purposes, and the transmission as well as automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of the individual federal states may apply.

Security Measures

We take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, the implementation costs, and the nature, scope, context, and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, securing availability, and their separation. Furthermore, we have established procedures ensuring the exercise of data subject rights, the deletion of data, and responses to data threats. Additionally, we consider the protection of personal data as early as the development or selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by default.

Securing online connections with TLS/SSL encryption technology (HTTPS): To protect users' data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator to users that their data is transmitted securely and encrypted.

Transmission of Personal Data

In the course of our processing of personal data, it may happen that the data is transmitted or disclosed to other entities, companies, legally independent organizational units, or persons. The recipients of this data can include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements that serve to protect your data with the recipients of your data.

International Data Transfers

Data processing in third countries: If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of using third-party services or disclosing or transmitting data to other persons, entities, or companies (which becomes recognizable from the postal address of the respective provider or if explicitly pointed out in the privacy policy regarding the data transfer to third countries), this is only done in accordance with legal requirements.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a safe legal framework by an adequacy decision of the EU Commission on July 10, 2023. In addition, we have concluded Standard Contractual Clauses with the respective providers, which correspond to the requirements of the EU Commission and establish contractual obligations to protect your data.

This dual safeguard ensures comprehensive protection of your data: The DPF forms the primary level of protection, while the Standard Contractual Clauses serve as additional security. Should there be changes within the framework of the DPF, the Standard Contractual Clauses will act as a reliable fallback option. This way, we ensure that your data always remains adequately protected, even in the event of any political or legal changes.

For the individual service providers, we inform you whether they are certified under the DPF and whether Standard Contractual Clauses are in place. Further information on the DPF and a list of certified companies can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, appropriate security measures apply, in particular Standard Contractual Clauses, explicit consent, or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=en.

General Information on Data Storage and Deletion

We delete personal data that we process in accordance with the legal provisions as soon as the underlying consents are revoked or there are no further legal bases for the processing. This applies to cases where the original purpose of processing ceases to apply or the data is no longer needed. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax law reasons, or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons, must be archived accordingly.

Our privacy notices contain additional information on the retention and deletion of data that applies specifically to certain processing activities.

If multiple statements are made regarding the retention period or deletion deadlines of data, the longest period always applies. Data that is no longer retained for its originally intended purpose but rather due to legal requirements or other reasons is processed exclusively for the reasons that justify its retention.

Retention and deletion of data: The following general deadlines apply for retention and archiving under German law:

  • 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, as well as the working instructions and other organizational documents required to understand them (Sec. 147 (1) No. 1 in conjunction with (3) AO, Sec. 14b (1) UStG, Sec. 257 (1) No. 1 in conjunction with (4) HGB).
  • 8 years - Accounting vouchers, such as invoices and expense receipts (Sec. 147 (1) No. 4 and 4a in conjunction with (3) sentence 1 AO and Sec. 257 (1) No. 4 in conjunction with (4) HGB).
  • 6 years - Other business documents: received commercial or business letters, copies of dispatched commercial or business letters, other documents to the extent they are of importance for taxation, e.g., hourly wage tickets, business accounting sheets, calculation documents, price tags, but also payroll documents to the extent they are not already accounting vouchers and cash register tapes (Sec. 147 (1) No. 2, 3, 5 in conjunction with (3) AO, Sec. 257 (1) No. 2 and 3 in conjunction with (4) HGB).
  • 3 years - Data required to consider potential warranty and compensation claims or similar contractual claims and rights, as well as to handle related inquiries, based on previous business experiences and customary industry practices, are stored for the duration of the regular statutory limitation period of three years (Sec. 195, 199 BGB).

Start of deadline at the end of the year: If a deadline does not expressly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the event triggering the deadline occurred. In the case of ongoing contractual relationships where data is stored, the event triggering the deadline is the time the termination becomes effective or other termination of the legal relationship.

Rights of Data Subjects

Rights of the data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 of the GDPR:

  • Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6 (1) (e) or (f) GDPR, including profiling based on those provisions. Where personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw your consent at any time.
  • Right of access: You have the right to obtain confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: You have the right, in accordance with the legal requirements, to demand the completion of data concerning you or the rectification of inaccurate data concerning you.
  • Right to erasure and restriction of processing: You have the right, in accordance with the legal requirements, to demand that data concerning you be erased without undue delay, or alternatively, to demand restriction of processing of the data in accordance with the legal requirements.
  • Right to data portability: You have the right to receive personal data concerning you, which you have provided to us, in a structured, commonly used, and machine-readable format or to demand its transmission to another controller, in accordance with the legal requirements.
  • Complaint to the supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

Provision of the Online Offering and Web Hosting

We process user data to be able to provide our online services to them. For this purpose, we process the user's IP address, which is necessary to transmit the contents and functions of our online services to the browser or the user's terminal device.

  • Types of processed data: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved). Log data (e.g., log files concerning logins or data retrieval or access times).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing operations, procedures, and services:

  • Provision of online offering on rented storage space: To provide our online offering, we use storage space, computing capacity, and software that we rent or otherwise obtain from an appropriate server provider (also called "web hoster"); Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
  • Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files". The server log files may include the address and name of the accessed web pages and files, date and time of access, data volumes transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider. The server log files can be used on the one hand for security purposes, e.g., to avoid server overload (especially in the case of abusive attacks, so-called DDoS attacks), and on the other hand, to ensure server utilization and stability; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is exempt from deletion until the final clarification of the respective incident.

Use of Cookies

The term "cookies" refers to functions that store information on users' end devices and read it from them. Cookies can also be used for various purposes, such as for the functionality, security, and convenience of online offerings, as well as for the creation of analyses of visitor flows. We use cookies in accordance with legal regulations. To do this, we obtain the prior consent of the users, if necessary. If consent is not necessary, we rely on our legitimate interests. This applies when the storage and reading of information is essential to be able to provide expressly requested content and functions. This includes, for example, saving settings and ensuring the functionality and security of our online offering. Consent can be withdrawn at any time. We clearly inform about its scope and which cookies are used.

Information on data protection legal bases: Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their end device (e.g., browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved and preferred content displayed directly when the user visits a website again. Likewise, user data collected using cookies can be used for reach measurement. Unless we provide users with explicit information on the type and storage duration of cookies (e.g., as part of obtaining consent), they should assume that these are permanent and the storage duration can be up to two years.

General instructions for withdrawal and objection (Opt-out): Users can withdraw the consents they have given at any time and also declare an objection to the processing in accordance with legal requirements, including via the privacy settings of their browser.

  • Types of processed data: Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).

Further information on processing operations, procedures, and services:

  • Processing of cookie data on the basis of consent: We use a consent management solution in which users' consent to the use of cookies or to the procedures and providers mentioned within the consent management solution is obtained. This procedure is used for obtaining, logging, managing, and revoking consents, especially in relation to the use of cookies and comparable technologies used to store, read, and process information on users' end devices. Under this procedure, users' consents for the use of cookies and the associated processing of information, including the specific processing and providers mentioned in the consent management procedure, are obtained. Users also have the option to manage and withdraw their consents. The consent declarations are stored to avoid repeated requests and to be able to provide proof of consent in accordance with legal requirements. Storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or using comparable technologies to be able to assign the consent to a specific user or their device. Unless specific information on the providers of consent management services is available, the following general information applies: The duration of the storage of consent is up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g., relevant categories of cookies and/or service providers), as well as information about the browser, the system, and the end device used; Legal bases: Consent (Art. 6 (1) (a) GDPR).

Blogs and Publication Media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data is processed for the purposes of the publication medium only insofar as is necessary for its presentation and communication between authors and readers, or for security reasons. For the rest, we refer to the information on the processing of visitors to our publication medium within these privacy notices.

  • Types of processed data: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Contact data (e.g., postal and email addresses or phone numbers); Content data (e.g., textual or visual messages and posts as well as information relating to them, such as authorship details or time of creation); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Feedback (e.g., collecting feedback via online form). Provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Contact and Inquiry Management

When you contact us (e.g., by mail, contact form, email, phone, or via social media), as well as in the context of existing user and business relationships, the information provided by the inquiring persons is processed to the extent necessary to respond to the contact inquiries and any requested measures.

  • Types of processed data: Contact data (e.g., postal and email addresses or phone numbers); Content data (e.g., textual or visual messages and posts as well as information relating to them, such as authorship details or time of creation). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved).
  • Data subjects: Communication partners.
  • Purposes of processing and legitimate interests: Communication; Organizational and administrative procedures; Feedback (e.g., collecting feedback via online form). Provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Performance of a contract and prior requests (Art. 6 (1) (b) GDPR).

Further information on processing operations, procedures, and services:

  • Contact form: When you contact us via our contact form, email, or other communication channels, we process the personal data provided to us to respond to and handle the respective inquiry. This usually includes information such as name, contact information, and possibly other information communicated to us that is necessary for appropriate processing. We use this data exclusively for the stated purpose of contacting and communicating; Legal bases: Performance of a contract and prior requests (Art. 6 (1) (b) GDPR), Legitimate interests (Art. 6 (1) (f) GDPR).

Promotional Communication via Email, Mail, Fax, or Telephone

We process personal data for the purposes of promotional communication, which can take place via various channels such as email, telephone, mail, or fax, in accordance with legal requirements.

Recipients have the right to revoke consents granted at any time or to object to promotional communication at any time free of charge using the contact options provided above.

After revocation or objection, we will store the data required to prove previous authorization to contact or send information for up to three years after the end of the year of the revocation or objection based on our legitimate interests. Processing of this data is limited to the purpose of a possible defense against claims. On the basis of the legitimate interest of permanently observing the revocation or objection of the users, we further store the data necessary to prevent a renewed contact (e.g., depending on the communication channel, the email address, phone number, name).

  • Types of processed data: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Contact data (e.g., postal and email addresses or phone numbers). Content data (e.g., textual or visual messages and posts as well as information relating to them, such as authorship details or time of creation).
  • Data subjects: Communication partners.
  • Purposes of processing and legitimate interests: Direct marketing (e.g., via email or mail); Marketing. Sales promotion.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Web Analysis, Monitoring, and Optimization

Web analysis (also known as "reach measurement") is used to evaluate the visitor flows to our online offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. Using reach analysis, we can, for example, determine at what time our online offering, its functions, or its contents are most frequently used, or invite reuse. We can also understand which areas require optimization.

In addition to web analysis, we can also use testing procedures, e.g., to test and optimize different versions of our online offering or its components.

Unless stated otherwise below, profiles—i.e., data summarized for a usage process—can be created for these purposes, and information can be stored in a browser or terminal device and then read. The data collected particularly includes websites visited and elements used there, as well as technical information, such as the browser used, the computer system used, and information on usage times. If users have agreed to the collection of their location data by us or the providers of the services we use, the processing of location data is also possible.

Furthermore, users' IP addresses are stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. Generally, within the framework of web analysis, A/B testing, and optimization, no clear user data (such as email addresses or names) is stored, but rather pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and recipient-friendly services). In this context, we also refer you to the information on the use of cookies in this privacy policy.

  • Types of processed data: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Reach measurement (e.g., access statistics, recognition of returning visitors); Profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion". Storage of cookies for up to 2 years (Unless stated otherwise, cookies and similar storage methods may be stored on user devices for a period of two years).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing operations, procedures, and services:

  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offering on the basis of a pseudonymous user identification number. This identification number contains no clear data, such as names or email addresses. It is used to assign analytical information to an end device to recognize which content users have accessed within one or various usage sessions, which search terms they have used, re-accessed, or interacted with our online offering. Likewise, the time of use and its duration are stored, as well as the sources of users referencing our online offering, and technical aspects of their end devices and browsers.
    Pseudonymous profiles of users with information from the use of various devices are created, using cookies. Google Analytics does not log or store individual IP addresses for EU users. Analytics does, however, provide coarse geographic location data by deriving the following metadata from IP addresses: City (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used solely for this derivation of geolocation data before being immediately deleted. They are not logged, are not accessible, and are not used for any further purposes. When Google Analytics collects measurement data, all IP queries are conducted on EU-based servers before traffic is routed to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com/intl/en/about/analytics/ ; Security measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/ ; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses ( https://business.safety.google/adsprocessorterms ); Possibility of objection (Opt-Out): Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=en , Settings for displaying advertisements: https://myadcenter.google.com/personalizationoff . Further information: https://business.safety.google/adsservices/ (Types of processing and data processed).
  • Google Tag Manager: We use the Google Tag Manager, a software from Google that allows us to manage so-called website tags centrally via a user interface. Tags are small code elements on our website used to track and analyze visitor activity. This technology helps us to improve our website and the content offered on it. The Google Tag Manager itself does not create user profiles, does not store cookies with user profiles, and does not conduct independent analyses. Its function is limited to simplifying and streamlining the integration and management of tools and services we use on our website. Nevertheless, when using the Google Tag Manager, the user's IP address is transmitted to Google, which is necessary for technical reasons to implement the services we use. Cookies may also be set in this process. However, this data processing only takes place if services are integrated via the Tag Manager. For more detailed information on these services and their data processing, please refer to the further sections of this privacy policy; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement:
    https://business.safety.google/adsprocessorterms . Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses ( https://business.safety.google/adsprocessorterms ).

Online Marketing

We process personal data for the purpose of online marketing, which can include, in particular, the marketing of advertising spaces or the display of promotional and other content (collectively referred to as "content") based on the potential interests of users, as well as measuring their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (the so-called "cookie"), or similar procedures are used, by means of which user-specific information relevant to the display of the aforementioned content is stored. This can include, for example, content viewed, websites visited, online networks used, but also communication partners and technical details, such as the browser used, the computer system used, and information on usage times and utilized functions. If users have consented to the collection of their location data, this can also be processed.

The IP addresses of the users are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) for user protection. Generally, no clear user data (such as email addresses or names) is stored as part of the online marketing procedure, but rather pseudonyms. This means that neither we nor the providers of the online marketing procedures know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in cookies or by means of similar procedures. These cookies can generally later be read on other websites that use the same online marketing procedure, analyzed for the purpose of displaying content, supplemented with further data, and stored on the server of the online marketing procedure provider.

Exceptionally, it is possible to assign clear data to the profiles, mainly when users are, for example, members of a social network whose online marketing procedure we use, and the network links user profiles with the aforementioned information. We ask you to note that users may make additional agreements with the providers, e.g., by giving consent during registration.

We essentially only receive access to aggregated information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to a contract conclusion with us. Conversion measurement is used solely to analyze the success of our marketing measures.

Unless stated otherwise, we ask you to assume that cookies used are stored for a period of two years.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and recipient-friendly services). In this context, we also refer you to the information on the use of cookies in this privacy policy.

Instructions on withdrawal and objection:

We refer to the privacy notices of the respective providers and the opt-out options specified for them. If no explicit opt-out option has been specified, you have the option of turning off cookies in your browser settings. However, this may restrict the functionality of our online offering. We therefore recommend the following additional opt-out options that are offered collectively directed at respective areas:

a) Europe: https://www.youronlinechoices.eu.

b) Canada: https://youradchoices.ca/.

c) USA: https://optout.aboutads.info/.

d) Cross-territorial: https://optout.aboutads.info.

  • Types of processed data: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Reach measurement (e.g., access statistics, recognition of returning visitors); Tracking (e.g., interest/behavioral profiling, use of cookies); Target group formation; Marketing; Profiles with user-related information (creation of user profiles). Conversion measurement (measuring the effectiveness of marketing measures).
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion". Storage of cookies for up to 2 years (Unless stated otherwise, cookies and similar storage methods may be stored on user devices for a period of two years).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing operations, procedures, and services:

  • Google Ads and Conversion Measurement: Online marketing procedure for the purpose of placing content and advertisements within the service provider's advertising network (e.g., in search results, in videos, on websites, etc.) so that they are shown to users who have a presumed interest in the ads. In addition, we measure ad conversion, i.e., whether users took them as an opportunity to interact with the ads and use the promoted offers (so-called conversions). We only receive anonymous information, however, and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 (1) (a) GDPR), Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/ . Controller-Controller Data Protection Terms and Standard Contractual Clauses for Third Country Data Transfers: https://business.safety.google/adscontrollerterms .
  • Google Adsense with personalized ads: We integrate the Google Adsense service, which allows personalized ads to be placed within our online offering. Google Adsense analyzes user behavior and uses this data to display targeted advertising matched to the interests of our visitors. We receive financial compensation for each ad placement or other uses of these ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/ . Data processing terms for Google advertising products: Information on the services Controller-Controller Data Protection Terms and Standard Contractual Clauses for Third Country Data Transfers: https://business.safety.google/adscontrollerterms .
  • Google Adsense with non-personalized ads: We use the Google Adsense service to show non-personalized ads in our online offering. These ads are not based on individual user behavior, but are selected based on general characteristics such as the content of the page or your approximate geographical location. We receive compensation for the display or other use of these ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com ; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/ . Data processing terms for Google advertising products: Information on the services Controller-Controller Data Protection Terms and Standard Contractual Clauses for Third Country Data Transfers: https://business.safety.google/adscontrollerterms .
  • LinkedIn Insight Tag: Code loaded when a user visits our online offering that tracks the user's behavior and conversions and stores them in a profile (possible purposes: measuring campaign performance, optimizing ad delivery, building custom and lookalike audiences); Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal bases: Consent (Art. 6 (1) (a) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy , Cookie Policy: https://www.linkedin.com/legal/cookie_policy ; Data Processing Agreement: https://www.linkedin.com/legal/l/dpa; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa). Possibility of objection (Opt-Out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out .

Customer Reviews and Rating Procedures

We participate in review and rating procedures to evaluate, optimize, and promote our services. If users rate us via the participating rating platforms or procedures or otherwise provide feedback, the General Terms and Conditions or Terms of Use and the privacy policies of the providers additionally apply. Usually, rating also requires registration with the respective providers.

To ensure that the reviewing persons have actually used our services, we transmit, with the customer's consent, the necessary data regarding the customer and the service used to the respective rating platform (including name, email address, and order number or item number). This data is used solely to verify the authenticity of the user.

  • Types of processed data: Contract data (e.g., subject matter of the contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved).
  • Data subjects: Service recipients and clients. Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Feedback (e.g., collecting feedback via online form). Marketing.
  • Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing operations, procedures, and services:

  • Review Widget: We integrate so-called "review widgets" into our online offering. A widget is a functional and content element integrated into our online offering that displays variable information. It can, for example, be displayed in the form of a seal or similar element, sometimes called a "badge". While the corresponding content of the widget is displayed within our online offering, it is retrieved at that moment from the servers of the respective widget provider. This is the only way to always show the current content, especially the current rating. To do this, a data connection must be established from the website accessed within our online offering to the widget provider's server, and the widget provider receives certain technical data (access data, including IP address) necessary for the content of the widget to be delivered to the user's browser. Furthermore, the widget provider receives information that users have visited our online offering. This information can be stored in a cookie and used by the widget provider to identify which online offerings participating in the rating procedure the user has visited. The information can be stored in a user profile and used for advertising or market research purposes; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Presences in Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context to communicate with the users active there or to provide information about us.

We point out that user data may be processed outside the European Union. This may pose risks for users because, for example, it could make it more difficult to enforce user rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, usage profiles can be created based on usage behavior and the resulting interests of the users. The latter may in turn be used, for example, to place ads inside and outside the networks that presumably match the users' interests. For these purposes, cookies are usually stored on users' computers in which the usage behavior and interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (especially if they are members of the respective platforms and are logged in there).

For a detailed presentation of the respective forms of processing and the opt-out options, we refer you to the privacy statements and details provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the user data in each case and can take appropriate measures directly and provide information. If you still need help, you can contact us.

  • Types of processed data: Contact data (e.g., postal and email addresses or phone numbers); Content data (e.g., textual or visual messages and posts as well as information relating to them, such as authorship details or time of creation); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Inventory data (e.g., full name, residential address, contact information, customer number, etc.). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Communication; Feedback (e.g., collecting feedback via online form); Public relations; Provision of our online offering and user-friendliness. Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)).
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing operations, procedures, and services:

  • Instagram: Social network, allows sharing of photos and videos, commenting and liking posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/ . Basis for third-country transfers: Data Privacy Framework (DPF).
  • Facebook Pages: Profiles within the social network Facebook - The controller is jointly responsible with Meta Platforms Ireland Limited for the collection and transmission of data of visitors to our Facebook page ("Fanpage"). This includes, in particular, information about user behavior (e.g., content viewed or interacted with, actions taken) and device information (e.g., IP address, operating system, browser type, language settings, cookie data). Further details can be found in the Facebook Data Policy: https://www.facebook.com/privacy/policy/. Facebook also uses this data to provide us with statistical evaluations via the "Page Insights" service, which provide information about how people interact with our page and its content. The basis for this is an agreement with Facebook ("Information about Page Insights Data": https://www.facebook.com/legal/terms/page_controller_addendum ), which regulates, among other things, security measures and the exercise of data subject rights. Further information can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users can therefore direct requests for access or deletion directly to Facebook. Users' rights (in particular access, deletion, objection, complaint to a supervisory authority) remain unaffected by this. The joint responsibility is exclusively limited to the collection of data by Meta Platforms Ireland Limited (EU). Meta Platforms Ireland Limited is solely responsible for further processing, including a possible transfer to Meta Platforms Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ).
  • LinkedIn: Social network - We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not further processing) of data of visitors, which is used to create the "Page Insights" (statistics) of our LinkedIn profiles. This data includes information on the types of content users view or interact with, as well as the actions they take. Details about the devices used are also collected, such as IP addresses, operating system, browser type, language settings, and cookie data, as well as information from user profiles, such as job function, country, industry, seniority level, company size, and employment status. Privacy information on the processing of user data by LinkedIn can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.
    We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum ), which particularly regulates what security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill data subject rights (i.e., users can, for example, send access or deletion requests directly to LinkedIn). Users' rights (in particular the right of access, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. The joint responsibility is limited to the collection and transmission of data to LinkedIn Ireland Unlimited Company, a company based in the EU. The further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, especially concerning the transmission of data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.linkedin.com ; Privacy Policy: https://www.linkedin.com/legal/privacy-policy ; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa). Possibility of objection (Opt-Out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out .
  • Threads: Social network; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.threads.com/. Privacy Policy: https://help.instagram.com/515230437301944 .
  • X: Social network; Service provider: X Internet Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://x.com. Privacy Policy: https://x.com/en/privacy .
  • YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Possibility of objection (Opt-Out): https://myadcenter.google.com/personalizationoff .

Plug-ins and Embedded Functions as well as Content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). This can include, for example, graphics, videos, or city maps (hereinafter uniformly referred to as "content").

The integration always requires that the third-party providers of this content process the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore necessary for the presentation of this content or functions. We endeavor to use only such content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Through the "pixel tags", information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information can also be stored in cookies on the user's device and may contain, among other things, technical details about the browser and operating system, referring websites, time of visit, and other information on the use of our online offering, but can also be linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and recipient-friendly services). In this context, we also refer you to the information on the use of cookies in this privacy policy.

  • Types of processed data: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved); Location data (information on the geographical position of a device or a person). Event data (Facebook) ("Event data" is information sent, for example, via Meta-Pixel (whether via apps or other channels) to the provider Meta and relates to persons or their actions. This data includes, for instance, details on website visits, interactions with content and functions, app installations, and product purchases. The processing of event data is carried out with the goal of creating target groups for content and advertising messages (Custom Audiences). It is important to note that event data does not include actual content such as written comments, login information, or contact information such as names, email addresses, or phone numbers. "Event data" is deleted by Meta after a maximum of two years, and the target groups formed from it disappear with the deletion of our Meta user accounts.).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness; Reach measurement (e.g., access statistics, recognition of returning visitors); Tracking (e.g., interest/behavioral profiling, use of cookies); Target group formation; Marketing. Profiles with user-related information (creation of user profiles).
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion". Storage of cookies for up to 2 years (Unless stated otherwise, cookies and similar storage methods may be stored on user devices for a period of two years).
  • Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing operations, procedures, and services:

  • Integration of third-party software, scripts, or frameworks (e.g., jQuery): We integrate software into our online offering that we retrieve from servers of other providers (e.g., function libraries that we use for presentation or user-friendliness of our online offering). The respective providers collect the users' IP address and can process this for the purposes of transmitting the software to the users' browser as well as for security purposes, as well as for evaluating and optimizing their offering. - We integrate software into our online offering that we retrieve from servers of other providers (e.g., function libraries that we use for presentation or user-friendliness of our online offering). The respective providers collect the users' IP address and can process this for the purposes of transmitting the software to the users' browser as well as for security purposes, as well as for evaluating and optimizing their offering; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
  • Facebook Plugins and Content: Facebook Social Plugins and Content - This may include, for example, content such as images, videos, or texts and buttons with which users can share content of this online offering within Facebook. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/ - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt as part of a transmission (but not the further processing) of "event data" that Facebook collects via Facebook Social Plugins (and embedding functions for content) executed on our online offering, or receives as part of a transmission for the following purposes: a) displaying content and advertising information corresponding to the presumed interests of the users; b) delivering commercial and transaction-related messages (e.g., addressing users via Facebook Messenger); c) improving ad delivery and personalizing functions and content (e.g., improving the detection of which content or advertising information is presumed to match users' interests). We have concluded a specific agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ), which specifies in particular what security measures Facebook must observe ( https://www.facebook.com/legal/terms/data_security_terms ) and in which Facebook has agreed to fulfill data subject rights (i.e., users can, for example, submit requests for information or deletion directly to Facebook). Note: When Facebook provides us with metrics, analytics, and reports (which are aggregated, i.e., contain no information about individual users and are anonymous to us), this processing does not take place within the scope of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing ), the "Data Security Terms" ( https://www.facebook.com/legal/terms/data_security_terms ), and with regard to processing in the USA on the basis of standard contractual clauses ("Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum "). The rights of the users (in particular to access, deletion, objection, and complaint to the competent supervisory authority) are not limited by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Consent (Art. 6 (1) (a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
  • Google Fonts (provided on own server): Provision of font files for a user-friendly display of our online offering; Service provider: Google Fonts are hosted on our server, no data is transmitted to Google; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
  • Font Awesome (provided on own server): Display of fonts and symbols; Service provider: Font Awesome Icons are hosted on our server, no data is transmitted to the provider of Font Awesome; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
  • Google Maps: We integrate the maps of the "Google Maps" service provided by Google. Processed data may include IP addresses and location data of users; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal bases: Consent (Art. 6 (1) (a) GDPR); Website: https://mapsplatform.google.com/; Privacy Policy: https://policies.google.com/privacy. Basis for third-country transfers: Data Privacy Framework (DPF).
  • Instagram Plugins and Content: Instagram Plugins and Content - This may include, for example, content such as images, videos, or texts and buttons with which users can share content of this online offering within Instagram. - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt as part of a transmission (but not the further processing) of "event data" that Facebook collects via features of Instagram (e.g., embedding functions for content) executed on our online offering, or receives as part of a transmission for the following purposes: a) displaying content and advertising information corresponding to the presumed interests of the users; b) delivering commercial and transaction-related messages (e.g., addressing users via Facebook Messenger); c) improving ad delivery and personalizing functions and content (e.g., improving the detection of which content or advertising information is presumed to match users' interests). We have concluded a specific agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum ), which specifies in particular what security measures Facebook must observe ( https://www.facebook.com/legal/terms/data_security_terms ) and in which Facebook has agreed to fulfill data subject rights (i.e., users can, for example, submit requests for information or deletion directly to Facebook). Note: When Facebook provides us with metrics, analytics, and reports (which are aggregated, i.e., contain no information about individual users and are anonymous to us), this processing does not take place within the scope of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing ), the "Data Security Terms" ( https://www.facebook.com/legal/terms/data_security_terms ), and with regard to processing in the USA on the basis of standard contractual clauses ("Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum "). The rights of the users (in particular to access, deletion, objection, and complaint to the competent supervisory authority) are not limited by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com. Privacy Policy: https://privacycenter.instagram.com/policy/ .
  • YouTube Videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 (1) (a) GDPR); Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Possibility of objection (Opt-Out): Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=en , Settings for displaying advertisements: https://myadcenter.google.com/personalizationoff .

Modification and Update

We ask you to regularly inform yourself about the content of our privacy policy. We will adjust the privacy policy as soon as changes to our data processing activities make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and we ask you to verify the information before contacting them.

Definitions of Terms

In this section, you will find an overview of the terms used in this privacy policy. If terms are legally defined, their legal definitions apply. The following explanations, however, are intended primarily to aid understanding.

  • Inventory data: Inventory data includes essential information necessary to identify and manage contractual partners, user accounts, profiles, and similar assignments. This data can include personal and demographic information such as names, contact information (addresses, phone numbers, email addresses), dates of birth, and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between individuals and services, facilities, or systems by enabling unambiguous assignment and communication.
  • Content data: Content data encompasses information generated in the course of creating, editing, and publishing content of all kinds. This category of data can include texts, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content itself but also includes metadata that provides information about the content, such as tags, descriptions, author information, and publication dates.
  • Contact data: Contact data is essential information that enables communication with individuals or organizations. It includes, among other things, phone numbers, postal addresses, and email addresses, as well as means of communication such as social media handles and instant messaging identifiers.
  • Conversion measurement: Conversion measurement (also known as "visit action evaluation") is a procedure that can be used to determine the effectiveness of marketing measures. To do this, a cookie is usually stored on users' devices within the websites where the marketing measures take place and then retrieved again on the target website. For example, we can use this to track whether the advertisements we placed on other websites were successful.
  • Meta, communication, and procedural data: Meta, communication, and procedural data are categories that contain information about how data is processed, transmitted, and managed. Metadata, also known as data about data, includes information describing the context, origin, and structure of other data. It can include details about file size, creation date, author of a document, and modification history. Communication data records the exchange of information between users across various channels, such as email traffic, call logs, messages on social networks, and chat histories, including the individuals involved, timestamps, and transmission paths. Procedural data describes the processes and workflows within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used to track and review operations.
  • Usage data: Usage data refers to information that captures how users interact with digital products, services, or platforms. This data covers a broad range of information that shows how users utilize applications, which features they prefer, how long they stay on specific pages, and the paths they navigate through an application. Usage data can also include frequency of use, activity timestamps, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Moreover, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings.
  • Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of "profiles with user-related information", or simply "profiles", encompasses any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person (depending on the type of profiling, this can include various information regarding demographics, behavior, and interests, such as interaction with websites and their contents, etc.) in order to analyze, evaluate, or predict them (e.g., interests in certain contents or products, clicking behavior on a website, or location). Cookies and web beacons are frequently used for profiling purposes.
  • Log data: Log data is information about events or activities logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used for analyzing system issues, security monitoring, or generating performance reports.
  • Reach measurement: Reach measurement (also known as web analytics) is used to evaluate visitor flows of an online offering and can encompass the behavior or interests of visitors in specific information, such as website content. With the help of reach analysis, operators of online offerings can, for example, recognize at what time users visit their websites and what content they are interested in. This allows them, for instance, to better adapt the content of the websites to their visitors' needs. For purposes of reach analysis, pseudonymous cookies and web beacons are frequently used to recognize returning visitors and thus obtain more precise analyses regarding the use of an online offering.
  • Location data: Location data is generated when a mobile device (or other device with the technical prerequisites for determining location) connects to a cell tower, a Wi-Fi network, or similar technical means and functions of location determination. Location data serves to indicate at which geographically determinable position on earth the respective device is located. Location data can be used, for example, to display map functions or other location-dependent information.
  • Tracking: "Tracking" refers to the ability to follow the behavior of users across several online offerings. As a rule, behavioral and interest information regarding the utilized online offerings is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can subsequently be used, for example, to display advertisements to users that likely match their interests.
  • Controller: "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically any handling of data, be it collection, evaluation, storage, transmission, or deletion.
  • Contract data: Contract data is specific information relating to the formalization of an agreement between two or more parties. It documents the terms under which services or products are provided, exchanged, or sold. This data category is essential for managing and fulfilling contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data can include start and end dates of the contract, the type of agreed services or products, price agreements, payment terms, cancellation rights, renewal options, and special conditions or clauses. It serves as the legal basis for the relationship between the parties and is crucial for clarifying rights and obligations, enforcing claims, and resolving disputes.
  • Target group formation: Target group formation (also known as "Custom Audiences") occurs when target groups are determined for advertising purposes, e.g., the display of advertisements. For example, based on a user's interest in certain products or topics on the internet, it can be concluded that this user is interested in advertisements for similar products or the online shop where they viewed the products. "Lookalike Audiences" (or similar target groups) refer to when content deemed suitable is displayed to users whose profiles or interests presumably match those of users for whom the profiles were created. Cookies and web beacons are typically used to form Custom Audiences and Lookalike Audiences.

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